The brand expands its Omnichannel Presence & Retail Footprint with the launch of its 34th store in India.
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Kochi, 2023: Bath & Body Works, one of the world’s leading specialty retailers & home to America’s Favorite Fragrances® opens its first store in India at Forum Thomson, Kochi. Apparel Group, a global fashion and lifestyle retail conglomerate brought Bath & Body Works to India in the year 2018 and has created an omnichannel experience for the brand since then. Having established itself as one of the most sought-after personal care essentials and home fragrance brands for women and men, the Bath & Body Works store at Kochi, will be spread over 1460 Sq. Ft. offering a breadth of exclusive fragrances for body and home.
Building further on the brand’s mission to expand its offline presence in the Indian market since 2018, Bath & Body Works currently has a network of 33 stores in 17 cities across New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, and Chandigarh to name a few. The brand launched their own e-commerce platform in India in 2019 to broaden its Tier 2 & Tier 3 city penetration and accessibility via a robust omnichannel presence. As India witnessed a surge in e-commerce with consumers turning to digital alternatives, Bath & Body Works further expanded its presence in the online space by launching on beauty and fashion e-retailers like Nykaa, Myntra and Amazon.
The opening of the store will witness its newest collection of fragrances designed to help customers find the scent they identify with most through an expansion of Gingham fragrance portfolio and its ‘Find Your Gingham’ campaign. Bath & Body Works will launch four brand new fragrances, each one inspired by and sharing a key fragrance note with the original Gingham fragrance, while offering a new take and olfactive profile that gives customers the unique opportunity to discover their personal Gingham pick.
The original Gingham is a fragrance that was created in 2019 to embody everything customers love about Bath & Body Works — a fresh, vibrant, and happy blend of blue freesia, white peach, fresh clementine, violet and clean musk. The new launches include:
Gingham Gorgeous, featuring notes of pink strawberries, peach nectar and blooming peonies, like a bouquet of flowers in every room of your home.
Gingham Fresh, featuring fragrance notes of juicy pear, sparkling clementine and fresh daisies, reminiscent of an afternoon walk in fields of green.Gingham Vibrant, featuring notes of wild blackberry, candied violet and soft vanilla, like a taste of lush berries on a perfect, sunny day.
Gingham Legend, featuring notes of rich oak, bergamot and sandalwood reserve, like a quiet library lined with oak shelves.
In 2022, Bath & Body Works introduced the first addition to its Gingham portfolio, Gingham Love, a sweet, warm, and blushingly happy blend of sugared red berries, blushing freesia and rose meringue.
“We are excited to launch our first ever store location in India at Kochi and offer an immersive brand experience to shoppers. With a focus on expanding our omni channel presence and increasing our offline footprint, we are not only reaching more customers but also setting a new standard in the personal care industry.
At Bath & Body Works, customers can experience luxurious fragrances, body lotions, body scrubs and much more to discover their favorites. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrance collections to suit every personality and occasion.
ABOUT Apparel GroupApparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1900+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff. Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Egypt, and the Philippines. Apparel Group Pvt India Ltd. has created an omnichannel experience, operating brands from the USA, Canada and Asia. The brands include leading names in fashion, footwear, and lifestyles, such as Victoria’s Secret, Victoria’s Secret Pink, Bath & Body Works, Charles & Keith, Aldo, Aldo Accessories, R&B, Inglot, Call It Spring and Beverly Hills Polo. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
ABOUT BATH & BODY WORKSBath & Body Works is one of the world’s leading specialty retailers and home to America’s Favorite Fragrances® offering a breadth of exclusive fragrances for the body and home, including the #1 selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products, and the newest, freshest fragrances. Today, these fragrant products can be purchased at more than (22) Bath & Body Works retail locations in India as well as on bathandbodyworks.in.Join in the social conversation on Facebook, Instagram
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